Redefine Meat, a meals expertise firm, has launched its 3D printed Redefine Flank Steak in European retail. This transfer follows the success of Redefine Flank inside meals service shops in additional than 9 international locations. The Flank Steak is now accessible for buy within the UK, by way of Ocado, and in Switzerland, by way of Coop. This might be adopted shortly within the Netherlands by way of Jumbo, Albert Heijn, and Crisp. Extra international locations together with Germany and Italy are additionally set to undertake it.
Endorsed by high-end cooks for its wealthy style, fibrous texture, and meaty look, the Redefine Flank Steak is a juicy, beefy minimize best for grilling, pan-frying, oven cooking, and air frying. This lean new-meat product will be simply included into any delicacies – changing animal meat. The launch expands the flexibility of the new-meat class even additional, complementing Redefine Meat’s present retail vary of pulled meats and minced merchandise.
The creation of a few years of R&D, the Redefine Flank Steak is produced at scale utilizing a patented additive manufacturing course of on the firm’s state-of-the-art manufacturing facility within the Netherlands. The Redefine Flank Steak is constituted of premium plant-based non-GMO substances and pure flavors – delivering a formidable 25 grams of protein per steak with a Nutri-Rating ranking of ‘A’. In response to the rising demand for sustainable and moral alternate options to conventional meat merchandise, the Redefine Flank Steak generates 90% fewer greenhouse fuel emissions in comparison with its animal-based equal.
“We’ve expanded our Redefine Meat providing to Ocado prospects by launching the primary premium-quality plant-based steak within the Ocado vary. We’ve been happy with the efficiency because the launch in late 2023 and are actually proud of the glowing shopper opinions. We hope they’ll take pleasure in the brand new Redefine Flank Steak simply as a lot and stay up for seeing gross sales develop by way of the summer season,” stated Zee Ahmad, Senior Purchaser of Frozen at Ocado.
“Once we based Redefine Meat six years in the past, we had a daring and seemingly inconceivable goal of launching a premium-quality steak for mass shoppers to purchase and cook dinner at dwelling. As we speak marks a historic milestone in that journey, increasing the fast-growing new-meat class to provide shoppers direct entry to chef-quality steaks. Having targeted a lot of our journey up to now on refining our merchandise to satisfy the standard requirements of the best echelons of the culinary world, we’re proud to convey the fruits of this labor on to shoppers by way of our best-in-class retail companions,” stated Eshchar Ben-Shitrit, CEO and Co-Founding father of Redefine Meat.
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